ux/ ui design

HI Today news portal

HI Heute is a platform that publishes news on all aspects of retail real estate in Germany. Among other things, the site provides analyses, tips and information.

I was commissioned by rend Medien Service GmbH to redesign the platform.

Methods & services
Analysis | Consulting | User analysis | UX design | UI design

Challenges

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New structure and restructuring of the old site

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Display as many messages as possible in different forms in one overview

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Little time for user research and concept development

Goals

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a clear and appealing platform

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Quick orientation and easy navigation

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Advertisements that fit into the image of the platform

Project phases

Project Kick-Off

The requirements and specifications for the new platform were discussed in a kick-off meeting and open questions were clarified.

User analysis

Users of the platform regularly deal with real estate and always want to stay up to date. A quick overview of the latest news and quick access to articles is important to them.

Primary view during use:
The platform is used both in the office and on the move, so all pages must be responsive and optimized for display on all devices.

Competitor analysis

The competitor sites include ImmobilienZeitung, Handelsblatt and, indirectly, FAZ. The aim was to stand out from the competition with a better structure and overview.

Platform analysis

Based on the user and competitor analysis, I examined the old platform and got an idea of the functions and possible problems with the user experience.

UX design

The news is presented in various formats. From small teasers and short messages to highlighted articles and videos, everything fits perfectly into the picture. Call-to-actions ensure easy navigation and labels provide good orientation. This allows users to quickly grasp all the important information.

UI design

UI basics

Topic page

Article page

Conclusion

The new platform offers a quick and appealing overview of all topics in the real estate sector. Users can quickly find their way around and access all the important information.

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